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How to get free publicity on TV, on Radio and in Print |
If you want to get free editorial coverage in magazines, newspapers, on radio and on TV then you have to have a story that will interest the journalist, and that means finding a newsworthy or "sexy" angle to what you do.
This is often completely different from your USP and is not about what your customers like about you. It's all about what a journalist will find interesting. The Seminar before the Reading NRG Business Networking Lunch on Friday January 18th is an interactive session that shows you; · How to find what's newsworthy about what you do · How to develop a "sexy" angle that will attract the journalist · How to piggy-back other stories to get your own coverage For over 20 years Seminar presenter Chantal Cooke has worked for the BBC and independent radio stations in the UK and abroad. Her media training clients include BT, IBM, The RSPB, Flirt Coach Peta Heskell, Fujitsu Siemans, Canterbury Cathedral, Reeves and Neylan Accountants, AxiCom PR etc. Chantal also offers a series of training courses to help you "Get Yourself on TV, Radio and in Print". She is co-founder and Managing Director of the UK's only health and environment focused radio station - Passion for the Planet; www.passionfortheplanet.com Guests are welcome to join the NRG members for this event and you can book online at the NRG Business Networking Event Calendar |
